6 Logo Design Trends 2018 to Keep Your Logo Up-to-Date
Though being a small mark, logo plays a significant role in making a company or brand recognizable, prominent and helps a brand to stand out from the crowd, which is not an easy task. A good logo design should meet the following requirements:
- Logo should resonate with target audience;
- Logo should be up-to-date at all times;
- Logo should be made according to the latest graphic design trends;
- Logo should be simple and coherent.
- Logo should be flexible and versatile.
There are a lot of logo design trends which are prevalent in 2018, but not all of them are worth following and implementing in your logo design. Some of them are short-lived and will become outdated shortly. Anyway, most of the new trends are overhauled and twisted old traditions and techniques. We have compiled the list of the biggest long-term logo design trends 2018 + logo design examples which will help to create a creative and timeless logo for your company or for your client, in case you’re a graphic designer.
1. Text & Typography Experiments in Logo Design
Experiments with text and fonts can be applied to monogram or wordmark logo types. Let’s have a look at some of the boldest experiments.
Wide spaced text or kerning trend in logo design becomes extremely popular among the brands with short names and monograms. Kerning makes logo eye-catchy and distinctive. Paired with a creative typeface or a negative space, it creates a modern, bold look and it will definitely get stuck in your consumers’ minds. Here is an example of wide spaced logo template.
Logotypes Made Of Cropped or Broken Letters
This technique is quite complicated but the result is worth the effort. Look at how clever this technique is implemented in this logo design.
2. Responsive Logo Design
Though it’s not the actual graphic design technique, but rather a recommendation, it still plays an important role in logo design. A professional designer should take into account the context where the logo will be applied and create a fully responsive logo design. The logo should save its form and style across different platforms (web, mobile) and should be easily recognizable both in online and offline medium (packaging, posters, flyers, business cards).
3. Geometric Forms and Lines in Logo Design
Using geometric shapes and lines in graphic design has been evolved into an evergreen trend. Manipulation of geometry in logo design is one of the top trends in 2018. The main reason why graphic designers and brands use geometric logos is that they perfectly underline the key message, give additional meaning and add unique character to simple wordmarks or monogram logos. Here are some of the clever examples of geometric logo designs.
Mountain Entertainment Logo
4. Architectural Logo Design
Over the recent years, using architectural elements and constructions have become popular in graphic design and particularly in logo design. It gives a 3D, out-of-the-box feeling to flat logo designs. Some of the brands use architectural logos in order to embody the concept of physical manifestation of a company via digital implementation in a company logo.
5. Simplified Forms in Logo Design
In a nowadays digital era, your brand is promoted via multiple mediums, website, social media advertising, offline printed flyers, brochures, visit cards. That’s is one of the reasons why the logo should look minimalist, clean and responsive. Many brands have revamped their logos and moved from busy forms and complex typography to simple, streamlined forms and legible typefaces. Have a look at the revamped Airbnb logotype.
6. Photographic Textures in Logo Design
Photographic textures in logo design is one of the latest trends. Using this technique, you can easily add personality to a logo, on the one hand. On the other hand, brands can use photographic textures in logo design in order to showcase a strong part of their products. For example, a furniture company can use wood texture to demonstrate that its furniture is made of solid wood.
Are you ready to create a modern and creative logo design?Use free logo PSD templates