How to Design a Customer-Friendly Menu Brochure + Free Menu Card Templates for Inspiration.
When your restaurant or café customers come to your café or a restaurant, the menu fulfills the needs of your customers by providing a list of dishes and beverages. On the other hand, the menu can serve as a powerful marketing tool if designed correctly. If you design an attractive, a customer-friendly and a well-organized food menu for your restaurant or a café, a pizzeria or a sushi bar, you can greatly increase orders and profit of your food business. Below are several recommendations on how to design a customer-friendly and delicious menu brochure.
Consider The Food Menu Hierarchy
The placement of menu items should be made wisely. People usually read from top left to the right and then move down the page. So, be sure to place the items of higher prices at the top right part of a menu brochure. Avoid cluttered text blocks, divide different food categories by white spaces, frame them with boxes and modules using bold and eye-catchy headers. Distract the diners’ attention by highlighting items names instead of prices.
Use Mouth-Watering Photos Sparingly
Menu brochures with attractive and vibrant photos of dishes drive more sales and increase the engagement in examining the menu. But don’t overdo with photos. You can’t use a photo for each item menu, but using one mouth-watering photo per a food category is a great solution. Don’t forget about color psychology. For example, red color stimulates appetite, while green color inspires on a healthy diet.
Create The Brochure Menu That Fits the Restaurant Audience
Make the menu brochure design consistent with a restaurant brand identity, target audience interests and aesthetics. Choose the suitable typography in order to underline the style of a menu.
Make Use Legible and Easy-to-Scan Fonts
If you want people to make their order quickly and without any hassle, be sure to use simple legible fonts. Don’t use more than 3 fonts for a food menu brochure. Pick a free font for your restaurant or a café menu brochure design among these Free Brochure Templates in PSD.
11 Menu Card/ Brochure Templates for Free Download
While creating a restaurant or café menu card can take a lot of time and efforts, using ready-made free menu PSD brochures can save you tons of time and a lot of your efforts on creating a perfect menu design of your dream for your restaurant or café. You can find below bi-fold or tri-fold menu brochure for any type of a food establishment, including café menu brochure templates, restaurant menu brochure templates, sushi menu card templates, pizza menu brochure designs etc. Download any menu brochure template in PSD right now and customize it with your restaurant branded color scheme, logo Templates in PSD, menu items and beverages.
The article was updated in March 2020.
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Hopefully the above-listed brochure design tips + free print-ready brochure PSD templates will help you in creating a professional customer-friendly menu brochure design. These are last but not are the least menu brochure PSD templates.
Find the best brochure template toCreate a customer-friendly menu design