How to Find the Right Font + 20 Free Fonts for Flyers & Brochures

The font choice directly depends on design, objective and the key message of a printed material. To make this vague statement more clear, let’s have a closer look at the factors which help to choose the right fonts for your flyers and brochures templates which make them stand out and easy-to-read at the same time.

Recently, I have come across a fascinating infographic that helps you choose a typeface based on a design project you need a typeface for.

So you need a typeface

Though this inforgraphic provides font solutions to a wide range of design projects, it doesn’t explain the basics of choosing this or that font for a flyer or brochure.

• Use fancy and bold fonts for headlines and plainer typefaces for body copy.

Headlines in flyers should stand out from the body text, so people could catch the general idea of the whole text that comes below headlines. Eye-catching fonts are justified here. Use bold and prominent fonts in order to put emphasis on important information that should attract people’s attention in the first place. While fonts for body text should be plain, simple and easy-to-read. Keep with medium weight (thick) fonts to make it easy-to-read, as lightweight fonts are too transparent.

• Don’t use too many fonts per one flyer or brochure.

Less is better. Stick to 2-3 fonts. If you want to play with more than 3 fonts than it’s better to consider fonts from one typeface family. Each font has its own “personality”, some fonts are “extroverted” and some are “introverted”. They should not conflict but complement each other. If you are not sure if the chosen fonts are compatible and work well together, use the fontpair service. Learn how to combine fonts in your design projects.

• Fonts for flyers and brochures must be legible

Prior to working with fonts for your flyer or brochure templates design, make sure that the chosen fonts render well both on your computer and in print.

• Match font type to the tone (fun and exciting, emotional etc.) and design (elegant, minimalist, retro, modern etc.) of a brochure or flyer.

If it’s an official business flyer than you should use some strict free fonts. Fancy fonts are appropriate for flyers which promote parties and other non-formal events.

We have selected best 20 free and premium typefaces which you can download right away and use for personal and commercial purposes in your flyer and brochure templates.