8 Design Rules to Follow in Creating Business Flyer Design (+Free Business Flyer Templates)

The business flyer is one of the most effective and affordable means of promotion and communication with the end clients. On the one hand, flyer handouts attract people’s attention to your business offer, be it a new product, service or a special offer, like a discount or a sale. But when it comes to business flyer design, many business owners and designers get confused.

While creating a business flyer, you must follow some basic design guidelines and rules. By following these simple rules, you will be able to create a balance between design objects, space, textures, fonts and colours. Keep the following business flyer design rules in mind and your flyer design will be looking professional, pleasing and attractive. As a bonus, you will also get some pre-designed free business flyer PSD templates which you can easily download and customize to fit your business purposes and needs.

Be Consistent Throughout a Flyer’s Purpose, Design, Graphics and Context

The design of a business flyer for an ice cream café will definitely differ from the design of a business flyer for real estate agency. While the first should have a more informal design with playful fonts and more colourful graphics or photos instead of text, a real estate business flyer should have a more decent minimalistic design with a balance between high-end photos and business details and benefits. Have a look at these 2 free business flyer template examples and see how consistent are all the design elements.

Candy Shop – Free Flyer PSD Template

8 Design Rules to Follow in Creating Business Flyer Design (+Free Business Flyer Templates)

Real Estate – Free Flyer PSD Template

8 Design Rules to Follow in Creating Business Flyer Design (+Free Business Flyer Templates)


Use Big Bold Sans Serif Fonts for Catchy Headlines

The headline is the first thing readers will read in a flyer. Use bold and big sans serif fonts for headlines, sub-headlines and call-to-actions. For body text use plain serif fonts. This will help to grab the attention of readers to the primary elements in order to read the key message that is conveyed in a business flyer. Look at the usage of sans serif fonts in this free business flyer PSD template which you can easily download for free and hone your design skills in the process of designing business flyers.

Business Company Free Flyer PSD Template

8 Design Rules to Follow in Creating Business Flyer Design (+Free Business Flyer Templates)


Think Over the Practical Purpose of a Business Flyer

Before you dive into the design process of a business flyer, consider its function and final practical purpose – what it serves for. Do you need to create a general business flyer for a new business? Or do you need a flyer for a business event announcement and promotion? Should your business flyer design showcase a new product, features, service, special offer etc. The design of a flyer for each of these business practical purposes will differ in design, layout, flyer’s size and wording. For example, a sales flyer design should have clear bold fonts for discounts, date and time limits of a sale. An event flyer should be focused on the image and key event details.

Restaurant opening Free Flyer PSD Template

8 Design Rules to Follow in Creating Business Flyer Design (+Free Business Flyer Templates)

Garage Sale – Free Flyer PSD Template

8 Design Rules to Follow in Creating Business Flyer Design (+Free Business Flyer Templates)


Pick a Suitable Flyer Size and Format

Not every business flyer should be printed in a standard 8.5” x 11” format. Sometimes, business needs the volume of text and conditions of distribution to require bigger or smaller flyer formats. If the flyer showcases a list of products, price lists or menus along with descriptions and photos, you better use long (3.75” x 8.25) flyers or oversized flyer formats (11” x 17).


Use Shape-Based Modular Layout

In case of a limited small flyer space, you need to consider every inch of a space to arrange all the information and photos. Experiments with irregularly shaped forms and modular format perfectly fit all purposes. Besides, sections and modular style greatly helps to read the information.

Free Corporate Flyer Template

8 Design Rules to Follow in Creating Business Flyer Design (+Free Business Flyer Templates)

Holiday Travel – Business Flyer PSD Template

8 Design Rules to Follow in Creating Business Flyer Design (+Free Business Flyer Templates)


Put Related Elements Together

Group related items and elements together with the help of boxes, borders, lines etc. But be careful with too many boxes and modules, as it can create a cluttered effect and confuse the readers’ eyes.


Use High Resolution Photos of Real People

Instead of generic clipart graphics and photos use the real people experiences. Make some photos of people interacting with your products if possible. Such photos are more appealing and attract people’s attention. Have a look at this free flyer PSD template with a photo a man with a stylish haircut and beard.

Barber Shop – Flyer PSD Template

8 Design Rules to Follow in Creating Business Flyer Design (+Free Business Flyer Templates)


Use Vibrant Colors for Creating the Mood and Emphasis

Colors play an important role in design of business flyers. Colors can help to attract and distract and you should learn the color combination rules before playing with more than 3 colors in your flyer design. Here is a smart combination of color palette in a business flyer design that creates a gradient effect.

Coctail Party – Free Flyer PSD Template

8 Design Rules to Follow in Creating Business Flyer Design (+Free Business Flyer Templates)


Now you know how to create professional and attractive business flyers. But remember that rules are meant to be broken. You don’t have to follow but rather take them into account. After all, a designer is an artist.

Use Free Multipurpose Business Flyer PSD Templates to

Create a Stunning Business Flyer Design

About the Nelly Vinnik

I'm a Marketing and Content Manager at Elegantflyer. My goal is to make Elegantflyer a place where graphic designers can find inspiration, get creative ideas and templates for their own graphic design projects.

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