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How to Choose the Right Business Logo + 40 Free Logo PSD Templates

How to Choose the Right Business Logo + 40 Free Logo PSD Templates

Mar

If you plan or already run some business, it’s a must have to have a logo. A logo is the visit card of your business. After all, a logo should become the most recognizable thing associated with your business. But when it comes to choosing logo design, many get stuck.

Checklist of crucial points we aim to highlight here:

Bakery – Free Logo Templates
Fruit Market – Free Logo Template
Sushi – Free Logo Templates
Cheese – Free Logo Templates
Grape – Free Logo Template
Candy – Free Logo Template
Cocktail – Free Logo Templates
Fast Food – Free Logo Templates
Pizza – Free Logo Template
Cupcake Logo
Ice Cream – Free Logo Template
Bakery House Logotype – Free Logo Template
Company – Free Logo Template
Pix logo – Free Logo Template
Abstract logo – Free Logo Template
Diamond Company – Free Logo Templates
Star logo – Free Logo Template
Free Business Logo Design
Orange Free Business Logo Template
Template for Business Continuity Logo
Speed logo – Free Logo Template
Hipster – Free Logo Template
Camping – Free Logo Template
Salsa Dance School Logotype – Free Logo Template
Free DJ Logotype
Sun and Ocean – Free Logo Template
Summer – Free Logo Template
Egypt – Free Logo Templates
Mountain – Free Logo Templates
Sun – Free Logo Template
Triangle – Free Logo Template
Marine – Free Logo Templates
Aquarium – Free Logo Templates
Eco – Free Logo Template
Bee – Free Logo Templates
Butterfly – Free Logo Templates
Lemon – Free Logo Templates
Free Flower of Life Logo
Cherry – Free Logo Templates
Sheep – Free Logo Templates

How to choose the right logo for your business or brand?

The best way to design the right logo for your brand or business, you need to follow a few simple tips.

1) Keep it simple and sticky

There are a few types of logos, most of them are wordmark logos, abbreviation logos, abstract logos, symbol logos, text + icon logos. The wordmark logo is one of the most used types, as its name is put in the logo and it makes people remember what is the company. Good examples of wordmark logos are Disney, Puma, Visa, Jeep, etc. You can see that the most of the companies which use wordmark logos have short names, which are easy to spell and easy to remember. Our tip is to use a wordmark logo if your company name is short and is easy to spell. But to make remarkable and outstanding, play with fonts and colors. Use the fonts which conform to your business specifics. A good example of a perfect font used in a logo is Disney. It clearly communicates fabulousness and creativity of the company. Here are 101 best free logo fonts.

2) Make the logo tell your story

Everybody loves stories. And it’s great when a logo conveys a part of the story of your company or brand. Such logos drive interest and curiosity. A good example of a storytelling logo is BMW logo. At the very beginning of its success, BMW manufactured aircraft engines. The logo shows white and blue sections in a circle which stand for plane’s propeller against a blue sky. If your company doesn’t have a story, you can just convey in your logo a clear message that communicates your goals and values. For example, Amazon simply added an underlining arrow from A to Z which clearly tells that the company sells everything, from A to Z.

3) Use colors in your logo wisely

Color is as important part of a logo as its design. The power of color controls people’s emotions and it can evoke both positive and negative feelings towards your company. It’s very important to use the right colors which will help you convey your company message and evoke the right emotions. Here is a great explanation of color psychology in logo design.

4) Use the help of online tools and pre-designed logo templates

Designing a new logo from scratch can be a challenge and a tough task for small business owners and starting graphic designers. In this case, you can use free logo design templates which can help you play with several logo versions before you come up with the final perfect logo design version. These free logo PSD templates are created with one purpose in mind - you can take any logo template and customize it to fit your color, shape and text requirements. You can easily edit all the objects and colors of any logo template in Photoshop. If you don’t have the Photoshop program installed on your computer, you can easily edit the downloaded PSD logo template in GIMP, a free open-source graphic design tool.

Below, you will find the collection of the best free logo PSD templates which cover a wide range of business niches and directions.