How to Choose the Right Business Logo + 38 Free Logo PSD Templates
If you plan or already run some business, it’s a must have to have a logo. A logo is the visit card of your business. After all, a logo should become the most recognizable thing associated with your business. But when it comes to choosing logo design, many get stuck.
How to choose the right logo for your business or brand?
The best way to design the right logo for your brand or business, you need to follow a few simple tips.
Keep it simple and sticky
There are a few types of logos, most of them are wordmark logos, abbreviation logos, abstract logos, symbol logos, text + icon logos. The wordmark logo is one of the most used types, as its name is put in the logo and it makes people remember what is the company. Good examples of wordmark logos are Disney, Puma, Visa, Jeep, etc. You can see that the most of the companies which use wordmark logos have short names, which are easy to spell and easy to remember. Our tip is to use a wordmark logo if your company name is short and is easy to spell. But to make remarkable and outstanding, play with fonts and colors. Use the fonts which conform to your business specifics. A good example of a perfect font used in a logo is Disney. It clearly communicates fabulousness and creativity of the company. Here are 101 best free logo fonts.
Make the logo tell your story
Everybody loves stories. And it’s great when a logo conveys a part of the story of your company or brand. Such logos drive interest and curiosity. A good example of a storytelling logo is BMW logo. At the very beginning of its success, BMW manufactured aircraft engines. The logo shows white and blue sections in a circle which stand for plane’s propeller against a blue sky. If your company doesn’t have a story, you can just convey in your logo a clear message that communicates your goals and values. For example, Amazon simply added an underlining arrow from A to Z which clearly tells that the company sells everything, from A to Z.
Use colors in your logo wisely
Color is as important part of a logo as its design. The power of color controls people’s emotions and it can evoke both positive and negative feelings towards your company. It’s very important to use the right colors which will help you convey your company message and evoke the right emotions. Here is a great explanation of color psychology in logo design.
Use the help of online tools and pre-designed logo templates
Designing a new logo from scratch can be a challenge and a tough task for small business owners and starting graphic designers. In this case, you can use free logo design templates which can help you play with several logo versions before you come up with the final perfect logo design version. These free logo PSD templates are created with one purpose in mind – you can take any logo template and customize it to fit your color, shape and text requirements. You can easily edit all the objects and colors of any logo template in Photoshop. If you don’t have the Photoshop program installed on your computer, you can easily edit the downloaded PSD logo template in GIMP, a free open-source graphic design tool.
Below, you will find the collection of the best free logo PSD templates which cover a wide range of business niches and directions.
Free Food & Drink Logo PSD Templates
Do you have a business in food & drink industry? Then these creative easy-to-customize free logo templates would help you clearly communicate your business message.
Free Abstract Logo PSD Templates
These free abstract logo templates can be used for any business type of business and in any industry niche. They require tiny edits in Photoshop and voila, you have a creative business logo.
Free Entertainment Logo PSD Templates
For those who have an entertainment company, like a nightclub, travel agency, dance club or other entertainment or recreational business, here are great entertainment free PSD logo templates.
Free Nature, Environmental & Green Logo PSD Templates
Do you want to create a logo for a gardening company, flower shop, agricultural or other eco-related business? Here you can find some creative nature and green free logo templates which would help you create an original logo for your business.