facebook pixel
Get over 17000+ templates for $9.5 USD grab now

How to Choose the Right Business Logo + 40 Free Logo PSD Templates

Mar
12
May 2021: How to Choose the Right Business Logo + 42 Free Logo PSD Templates
If you plan or already run some business, it’s a must have to have a logo. A logo is the visit card of your business. After all, a logo should become the most recognizable thing associated with your business. But when it comes to choosing logo design, many get stuck.

How to choose the right logo for your business or brand?

The best way to design the right logo for your brand or business, you need to follow a few simple tips.

1) Keep it simple and sticky

There are a few types of logos, most of them are wordmark logos, abbreviation logos, abstract logos, symbol logos, text + icon logos. The wordmark logo is one of the most used types, as its name is put in the logo and it makes people remember what is the company. Good examples of wordmark logos are Disney, Puma, Visa, Jeep, etc. You can see that the most of the companies which use wordmark logos have short names, which are easy to spell and easy to remember. Our tip is to use a wordmark logo if your company name is short and is easy to spell. But to make remarkable and outstanding, play with fonts and colors. Use the fonts which conform to your business specifics. A good example of a perfect font used in a logo is Disney. It clearly communicates fabulousness and creativity of the company. Here are 101 best free logo fonts.

2) Make the logo tell your story

Everybody loves stories. And it’s great when a logo conveys a part of the story of your company or brand. Such logos drive interest and curiosity. A good example of a storytelling logo is BMW logo. At the very beginning of its success, BMW manufactured aircraft engines. The logo shows white and blue sections in a circle which stand for plane’s propeller against a blue sky. If your company doesn’t have a story, you can just convey in your logo a clear message that communicates your goals and values. For example, Amazon simply added an underlining arrow from A to Z which clearly tells that the company sells everything, from A to Z.

3) Use colors in your logo wisely

Color is as important part of a logo as its design. The power of color controls people’s emotions and it can evoke both positive and negative feelings towards your company. It’s very important to use the right colors which will help you convey your company message and evoke the right emotions. Here is a great explanation of color psychology in logo design.

4) Use the help of online tools and pre-designed logo templates

Designing a new logo from scratch can be a challenge and a tough task for small business owners and starting graphic designers. In this case, you can use free logo design templates which can help you play with several logo versions before you come up with the final perfect logo design version. These free logo PSD templates are created with one purpose in mind - you can take any logo template and customize it to fit your color, shape and text requirements. You can easily edit all the objects and colors of any logo template in Photoshop. If you don’t have the Photoshop program installed on your computer, you can easily edit the downloaded PSD logo template in GIMP, a free open-source graphic design tool.

Below, you will find the collection of the best free logo PSD templates which cover a wide range of business niches and directions.

Bakery – Free Logo Templates

Bakery Free Logo Templates
Download

Fruit Market – Free Logo Template

Fruit Market Free Logo Template
Download

Sushi – Free Logo Templates

Sushi Free Logo Templates
Download

Cheese – Free Logo Templates

Cheese Free Logo Templates
Download

Grape – Free Logo Template

Grape Free Logo Template
Download

Candy – Free Logo Template

Candy Free Logo Template
Download

Cocktail – Free Logo Templates

Cocktail Free Logo Templates
Download

Fast Food – Free Logo Templates

Fast Food Free Logo Templates
Download

Pizza – Free Logo Template

Pizza Free Logo Template
Download

Cupcake Logo

Cupcake Logo Template
Download

Ice Cream – Free Logo Template

Ice Cream Free Logo Template
Download

Bakery House Logotype – Free Logo Template

Bakery House Logotype Free Logo Template
Download

Company – Free Logo Template

Company Free Logo Template
Download

Pix logo – Free Logo Template

Pix logo Free Logo Template
Download

Abstract logo – Free Logo Template

Abstract logo Free Logo Template
Download

Diamond Company – Free Logo Templates

Diamond Company Free Logo Templates
Download

Star logo – Free Logo Template

Star logo Free Logo Template
Download

Free Business Logo Design

Free Business Logo Design
Download

Orange Free Business Logo Template

Orange Free Business Logo Template
Download

Template for Business Continuity Logo

Template for Business Continuity Logo
Download

Speed logo – Free Logo Template

Speed logo Free Logo Template
Download

Hipster – Free Logo Template

Hipster Free Logo Template
Download

Camping – Free Logo Template

Camping Free Logo Template
Download

Salsa Dance School Logotype – Free Logo Template

Salsa Dance School Logotype Free Logo Template
Download

Free DJ Logotype

Free DJ Logotype Yellow
Download

Sun and Ocean – Free Logo Template

Sun and Ocean Free Logo Template
Download

Summer – Free Logo Template

Summer Glasses Free Logo Template
Download

Egypt – Free Logo Templates

Egypt Free Logo Templates
Download

Mountain – Free Logo Templates

Red Mountain Free Logo Templates
Download

Sun – Free Logo Template

Cute Sun Free Logo Template
Download

Triangle – Free Logo Template

Colorful Triangle Free Logo Template
Download

Marine – Free Logo Templates

Marine Free Logo Templates
Download

Aquarium – Free Logo Templates

Aquarium Free Logo Templates
Download

Eco – Free Logo Template

Green Eco Free Logo Template
Download

Bee – Free Logo Templates

Bee Free Logo Templates
Download

Butterfly – Free Logo Templates

Butterfly Free Logo Templates
Download

Lemon – Free Logo Templates

Cute Lemon Free Logo Templates
Download

Free Flower of Life Logo

Free Flower of Life Logo
Download

Cherry – Free Logo Templates

Cute Cherry Free Logo Templates
Download

Sheep – Free Logo Templates

Sheep Free Logo Templates
Download